The Infernal Circle LLC recognizes the importance of protecting
your personal information. We are committed to being upfront and transparent about our privacy practices and our privacy policy respects and addresses your needs.

This Privacy Policy describes how your personal information is
collected, used, and shared when you visit or make a purchase from theinfernalcircle.com (the “Site”).

Please read this Policy carefully to understand our policies and
practices regarding your information and how we will treat it. If you do not agree
with our policies and practices, your choice is not to use our Site. By using our Site, you consent to our collection, use and disclosure of your information as defined below. Your use of our Site is subject to this policy and our Terms of service. This policy may change from time to time. Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain
information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

Additionally, when you make a purchase or attempt to make a
purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, questions
you ask via email, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy
Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen
for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify
to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may disclose personal information if it is clearly
stated at the moment we ask for the information that we will do so, such as when registering for contests, promotions, blog updates, newsletters, or future
action associated with members. 

We may disclose user statistics to describe our audience to
prospective partners, advertisers, and other third parties, and for other lawful purposes. These statistics are always anonymous and never related back to specific users. For example, we may disclose that 20% of what we sell is antique and vintage glassware, but we would not release a list of email addresses for this group (or any other).

Partners of the Site, such as Shopify, PayPal, social media
sites accessible through our online site, have their own, separate privacy and data collection practices independent of the Site, and we have no
responsibility or liability in connection with these.

Finally, we may also share your Personal Information to comply
with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our
rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide
you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works,
you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by
visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and
use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access
personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with
you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and
the United States.

If you are a California resident, we not disclose your personal
information to third parties for the third parties' direct marketing purposes, unless you first affirmatively agree to that disclosure. California Civil Code
Section 1798.83 permits customers who are California residents to request certain information regarding disclosure of personal information to third
parties for their direct marketing purposes.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES TO PRIVACY POLICY

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 18
years of age and requires all registered users to be a least 18 years of age.  Minors under 18 years of age and at least 13 years of age are permitted to order from the Site, only if they have the appropriate permission
and direct supervisor by the owner of the account.  The owner of the account is responsible for any and all account activity conducted by a minor on
your account.

CHANGES TO YOUR PERSONAL INFORMATION

You can always request changes to your personally identifiable
information by singing in and going to My Account and clicking Edit.

CONTACT US

For more information about our privacy practices, if you have
questions, or if you would like to make a complaint, please contact us by e‑mail using the details provided below:

The Infernal Circle LLC

[Re: Privacy Compliance Officer]

This Privacy Statement was last revised on and is effective as
of March 1, 2022. The Infernal Circle LLC may modify this Policy at any time and will post any update to our circle. We therefore encourage you to review this page frequently for any changes.